SIDI asked us to design the corporate image to present the association at international trade fairs in Milan, Frankfurt, Cologne and Madrid.
We opted for an architecture that was not very invasive but with a lot of formal intention, so that the company could express its personality in a common umbrella for all the associates. Construction from structural walls that support a large frieze, all plastered with black formica mato. On the outside, the corporate anagrams of SIDI on the upper part and the company’s logo on the lower part of the frieze.
Inside, each company had the possibility of personalising its space to differentiate itself from the rest of the associates. Info SIDI, press reception area and to provide service to members, catalogues with corporate bags were printed and distributed at each trade fair. Sidi, Association of Spanish manufacturers of design furniture for Office, Contract and Home. With a clear intention to internationalise the associated companies by participating in international furniture fairs.
Project: Stand fair
Location: International Furniture Fair – Köln I Frankfurt, Fiera dei mobile Milano i Feria del Mueble Madrid.