ON OFF is a space designed for advice and sale of lighting products.
The premises have 376 m2 distributed over two floors. The lower floor houses the integrated product display, presented in different environments, and the upper floor houses the technical part, which is dedicated to the development of projects and the treatment of light.
We designed the OnOff logo, together with Quim Morgui, based on the idea of on-off, white-black, and it will be the brand image of all the company’s commercial and decorative applications. The whole place is built to be an experience around lighting, the treatment of light and its light sources, it is a pedagogical space to experiment and learn about lighting.
Client: Valle Il·luminació
Project: Reforma marca
Graphics: Quim Morgui
Location: Glories, Barcelona